Essentials: Brandon Svarc

Canadian entrepreneur Brandon Svarc founded Naked & Famous in 2006. Since that date, the fabric pioneer and indigo savant has captivated many with his innovative designs by bringing new dynamics to denim. Backed in-part by a family business that he was born into, Brandon has stitched his way into stores across the globe selling unusual glow-in-the-dark and scratch & sniff denim. The Montreal-based Svarc was inspired by Japanese cult brands that have manufactured denim in the same manner for decades, and has adhered to these honest methods with his un-embellished and unadorned jeans. As well as being part-owner of boutique Tate+Yoko, Svarc has managed to master the discipline of denim origami. Included in Brandon’s daily items are a pair of travel-ready Eastland moccasins together with a selection of N&F leather goods.

Photography: Eduard Pinlac/HYPEBEAST