adidas Originals adistar Racer Mapping Projection Video

With the 2012 Athens Video Art Festival gearing up to open its doors this weekend, event sponsor adidas presents this 3D projection mapping video. Showcasing an array of color options atop a base adidas Originals adistar Racer model, this is not the first time we’ve seen someone attempt this unique advertising alternative on a pair of kicks as Hayoung Jung created a video for New Balance presented here almost two years ago. However, if this is any indication of what to expect at this year’s festival it will likely be a successful one yet again.