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A sentiment echoed by one of the models at the Undefeated x Converse launch event: “in every phase of life, we’ve all had a pair of Converse.” Street fashion label Undefeated is joining that storied legacy in this new three-way collaboration through Foot Locker stores. Aptly dubbed “BORN NOT MADE,” the collection utilizes the iconic Converse sneaker to create an entirely new platform of individual style, deeply rooted in American sport. Check out this video of the collection, featuring a brief sit-down with the creators of Undefeated; Eddie Cruz and James Bond as they share a little background on the project and the story behind the brand’s name. The line will be available at selected Foot Locker stores starting on March 29, so check with your local branch for availability. Otherwise, you can always get your pre-order in at the Foot Locker online store.