PUMA Social follows the ‘after hours,’ social lives of their athletes. In their latest video short titled “Surfing,” PUMA explores a subtle soapbox social message, decrying the vapid ‘stars’ and programming of reality television. At the same time, the short encourages everyone to live their own lives and seek their own adventures, instead of living vicariously through the proposed role models of television and media. You can find more information on PUMA’s Social movement here.
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