Essentials: NEEK
Once an infamous internet blogger on countless forums and message boards and known for his work as
Once an infamous internet blogger on countless forums and message boards and known for his work as an outside consultant for such brands as Nike and UNDFTD, Las Vegas local NEEK is nothing short of a homegrown sensation amongst the streetwear ranks. Having previously worked for Las Vegas fashion retailer Fruition, he now holds the position of general manager and marketing head for Stussy Las Vegas Chapter. Alongside the full-time duties that come with such a title, somehow NEEK still finds time as the creative director to his own brand LURKN, creator and organizer of a local car club known as The Lowballers, and promoter for various events and happenings both near and far. As for his possessions, most will understand the daily necessities such as coffee and cigarettes while the liquor, Rolex, and keys to a pristine E-Class Mercedes give an interesting insight on what is essential for this social media guru.
Photography: Eddie Eng/HYPEBEAST
