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In a little less than three years, Ricky Feather – otherwise recognized by his namesake bespoke bike building brand, “Feather Cycles” – has established an impressive reputation for his handcrafted bicycle frames. Having seemingly stumbled into the world of frame building via an apprenticeship working with metal welding, Feather started with little more than basic materials and rudimentary tools such as a file and torch when he initially set out to fabricate his first design. A byproduct of his own personal perfectionism, Feather’s hands-on approach and strict attention to detail is the cornerstone of the quality and identity that is attached to every frame that he individually creates. As he speaks on his concern surrounding the threats to the quality control from the potential expansion and mass production of his trade, it is evident that the same passion and conviction that guides Ricky Feather are yet another reminder of the importance of the remaining Modern Day Artisans.
Director: Chris Read
As is often the case within the realm of specialized trades and niche skill sets, the growing shift toward accelerated efficiency has begun to drive out the once revered group of craftsmen. In our latest HBTV feature Modern Day Artisans, we highlight a range of individuals who have become experts in their field, effectively maintaining the authenticity, originality and art of their respective trade.