Marni at H&M Lookbook

Marni is a label that sticks to its own path, setting its own trends for print, cut and silhouette that are always playful and elegant. Marni has remained a family owned-business as it has grown to become an international luxury brand with stores around the world. Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colors all intended to be worn together in layers that both match and clash. For men, the colors and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette is a modern and relaxed take on masculine classics. The Marni collection is the latest designer collaboration for H&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, COMME des GARCONS, Jimmy Choo, Lanvin, and most recently Versace.