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Professional skateboarder Chris Cole was awarded the opportunity to work intimately with one of his sponsors, DC Shoes, to present the innovative Chris Cole Lite S model. The makeup embodies the brand’s unique UNILITE and SUPER SUEDE technologies, providing for an undeniably better performance sneaker. The ultimate result is what they have dubbed “a better shoe for a better skater.” See the accommodating footage above to witness the behind-the-scenes creation of the Chris Cole Lite S.