The history of Carhartt’s Work in Progress line offers an interesting path to success. It started as European markets demanded Carhartt’s urban appeal during the mid 1990s. The sub-brand later evolved to include its own approach to streetwear specific to Europe, which in turn sparked interest stateside, where WIP recently made its return. Now a formidable force in tailored utilitarian style, Carhartt WIP presents its Spring/Summer 2012 Brand Book, complete with a feature on Yasiin Bey, a preview to its A.P.C. collaboration, as well as a look into the 2012 spring/summer collection. Be sure to grab a copy available at Carhartt stores worldwide.
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