bonjour records BOYS 2012 Spring/Summer Collection

bonjour records started out in 1996 as a simple record store in Tokyo’s fashionable Daikanyama district. Under the watchful eyes of designer Daisuke Gemma, the store has recently expanded its offerings to a private clothing label that closely mirrors the styles and inspirations of the music sold in the store. Their Spring/Summer 2012 BOYS collection innovates on the uniforms of classically utilitarian styles, while retaining the concepts of “reconstructed mod fashion” from their debut line in 2011.