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Love him or hate him, RiFF RAFF continues to churn out some of the more experimental productions in an already crowded video realm where boundaries are always being pushed. On the heels of his recently-released mixtape with Dame Grease entitled Hologram Panda, “Now They Mad” finds the Houston native combining song with rap – with visuals that the human lexicon don’t and won’t do justice. Confronted by negative attention, RiFF RAFF looks to take on his detractors with his latest musical effort.