hype cog

Under Armour Big 10 ACC Challenge Exclusives

As we approach 2013, Under Armour’s strong push into the performance sneaker spotlight continues

As we approach 2013, Under Armour‘s strong push into the performance sneaker spotlight continues with a trio of college basketball exclusives. The athletic apparel/footwear company recently commemorated the first match-up between Northwestern University and the University of Maryland in the Big 10 ACC Challenge with new iterations of the Charge BBSpine Bionic and Micro G Torch that were worn by players from both teams. Each silhouette came shaded with gradient-heavy color schemes, eye-catching combinations of purple, red, yellow and black, along with the latest Under Armour innovations. Included among them — and available on the general release versions of each model — were the Charge BB’s high-cut makeup, the Spine Bionic’s flexible yet cushioned sole, and the return of signature UA technologies like HeatGear and Micro G cushioning. Stay tuned for more information on these basketball exclusives, along with release dates should they become available for purchase.

Read Full Article

What to Read Next

Bottega Veneta Leather Varsity Jacket
Tumi x Monster Headphones
Richard Mille RM038 Bubba Watson "Victory Watch"
Nike x Medicom Toy 400% & 100% AF1 Bearbrick
New Balance 574 Black/Neon
Amirex x Medicom Toy 400% Dry Carbon Fiber Bearbrick
Load More
HYPES is a real time popularity metric informing readers of what is trending