hype cog

British label Etre makes the kind of quality, utilitarian pieces that are meant to be heirlooms and passed down to future generations. Using time-tested elements from the past and innovative solutions from modern design, the label presents a window into the world of British heritage garments even as it carves out a niche for itself in the contemporary menswear market. Each garment is crafted in the British Isles and draws from the tradition and expertise of local craftspeople and locally-sourced materials — Melton wool manufactured by a 150-year-old family business in West Yorkshire, for instance, or leather gloves made by a family business started in 1944. For Fall/Winter 2012, Etre looked to “the understated but characterful traditions of British workwear” for a collection of updated classics. Included among them are traditional fishermen’s sweaters, knit beanies, bags and scarves, while Touchy and FIVEPOINT gloves — made for use with mobile technology — demonstrate the label’s willingness to innovate. Etre’s Fall/Winter 2012 collection is available now online.

Read Full Article

What to Read Next

Rick Ross featuring Yo Gotti, Gunplay, Lil Wayne & French Montana - Hold Me Back (Remix)
hard graft Tab iPad mini Case
Givenchy Star-Detail Leather High-Top Sneaker
Xbox SmartGlass App Now Available on iOS
Ray-Ban "Aviator Folding Ultra" 75th Anniversary Collection
Lil Debbie featuring RiFF RaFF - Michelle Obama
Load More
HYPES is a real time popularity metric informing readers of what is trending