Etre 2012 Fall/Winter Collection
British label Etre makes the kind of quality, utilitarian pieces that are meant to be heirlooms and
British label Etre makes the kind of quality, utilitarian pieces that are meant to be heirlooms and passed down to future generations. Using time-tested elements from the past and innovative solutions from modern design, the label presents a window into the world of British heritage garments even as it carves out a niche for itself in the contemporary menswear market. Each garment is crafted in the British Isles and draws from the tradition and expertise of local craftspeople and locally-sourced materials — Melton wool manufactured by a 150-year-old family business in West Yorkshire, for instance, or leather gloves made by a family business started in 1944. For Fall/Winter 2012, Etre looked to “the understated but characterful traditions of British workwear” for a collection of updated classics. Included among them are traditional fishermen’s sweaters, knit beanies, bags and scarves, while Touchy and FIVEPOINT gloves — made for use with mobile technology — demonstrate the label’s willingness to innovate. Etre’s Fall/Winter 2012 collection is available now online.
