Proven to be much more than simply a brand extension, adidas presents its adidas SLVR Spring/Summer 2013 collection. With a newfound emphasis on print, shape and silhouette in pieces that combine breakthrough fabrics with an effortless attitude, the veteran sportswear brand under the leadership of Dirk Schönberger seems quite comfortable delving into the world of upscale menswear. Hallmarks of the men’s collection include contrasting combinations of materials – like a wool blazer with a nylon lapel – while other pieces of note include patterns pulled directly from Brad Pitt’s wardrobe in Fight Club, button-down shirts with banded collars, orange twill pants with contrasting tuxedo stripe details, and a black three-quarter trench coat trimmed in coordinating glossy paint. In speaking about the line, Schönberger commented “I want to seduce with a pure and functional yet designed product.”
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