Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
The revelry and celebration associated with BAPE London’s 10th anniversary culminated with a huge party with attendees in full voice for their support of the storied brand. Known as the first BAPE store outside of Japan, the night was highlighted by countless musical performances – none more significant than the arrival of Joey Bada$$ who made his first appearance across the pond and definitely didn’t disappoint. Director Santiago Arbelaez managed to capture the night in a focused vision – mixing performance footage with narration by BAPE store manager Dan Doyle who walked the viewer through of some of the night’s special treats, including a 10-year anniversary tee and much more.