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2 Chainz for adidas Originals 2012 Fall/Winter adicolor Campaign

As the latest development in adidas Originals’ lifestyle initiatives, the sportswear label will be

As the latest development in adidas Originals‘ lifestyle initiatives, the sportswear label will be unveiling an all-new adicolor campaign featuring rapper 2 Chainz for Fall/Winter 2012. A colorful individual in his own right, the G.O.O.D. Music affiliate will appear in 15- and 30-second spots, expounding on his on- and off-court game while his new single “I’m Different” provides the clips’ soundtrack. On the retail front, the campaign will include an exclusive Champs Sports collection showcasing a wide array of color options across footwear and apparel categories, while an interactive digital game will also feature on the Champs Sports Facebook page. The entire Kamp Grizzly-produced campaign is set to air on national television and digital media from November 21 to December 23. In the meantime, watch the Fall/Winter 2012 adicolor campaign above and be sure to check out the entire collection at Champs Sports.

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