As the latest development in adidas Originals‘ lifestyle initiatives, the sportswear label will be unveiling an all-new adicolor campaign featuring rapper 2 Chainz for Fall/Winter 2012. A colorful individual in his own right, the G.O.O.D. Music affiliate will appear in 15- and 30-second spots, expounding on his on- and off-court game while his new single “I’m Different” provides the clips’ soundtrack. On the retail front, the campaign will include an exclusive Champs Sports collection showcasing a wide array of color options across footwear and apparel categories, while an interactive digital game will also feature on the Champs Sports Facebook page. The entire Kamp Grizzly-produced campaign is set to air on national television and digital media from November 21 to December 23. In the meantime, watch the Fall/Winter 2012 adicolor campaign above and be sure to check out the entire collection at Champs Sports.
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