Wieden + Kennedy Put Together a Solid Campaign for the Jordan Brand CP3.VI

Chris Paul is known for his quick, darting style of play – traits that require flexible, responsive and lightweight footwear. Most importantly, perhaps, Paul’s signature sharp cuts and explosive speed call for the utmost in traction control. Drawing on this idea, creative firm Wieden + Kennedy put together a unique video of live “frozen” moments using a string of Chris Paul doubles in Venice Beach, California. Part of Jordan Brand‘s CP3.VI launch, the feature tells a story of traction and its relationship with the minute basketball movements we sometimes take for granted. Watch the video here and look out for more information on the release of Chris Paul’s latest signature sneaker.