Ricky Powell x PONY - Foot Patrol and SPRMRKT Launch Video

Unbeknownst to most, PONY lays claim to being one of the first truly American footwear labels. An

By
Footwear Fashion
631 Hypes 0 Comments

Unbeknownst to most, PONY lays claim to being one of the first truly American footwear labels. An acronym for Product Of New York, PONY was one of the first companies to trademark its logo and also one of the few footwear companies to position its logo on the sides of its shoes at a time when most companies had their logos on the forefoot. Having lost its way in the last few decades, the company is now back and looking to recapture some of its former glory. The brand recently teamed up with iconic photographer Ricky Powell on a collaborative shoe, the Vintage Slam Dunk, with a “Dog Walker” theme. A vegetarian, Powell designed the shoes to be animal-friendly, forgoing leather for heavily waxed canvas. The two parties were at hand to launch the shoe and an accompanying selection T-shirts at London’s Foot Patrol and Amsterdam’s SPRMRKT. Check the video to see how it all went down.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

682 Users Online

What to Read Next

UNDERCOVER J4206-2 Leather Rider Jacket
Fashion

UNDERCOVER J4206-2 Leather Rider Jacket

It’s no secret that for some time now Japanese fashion labels have turned to American culture for

Brad Pitt Shows Multiple Personalities for Interview Magazine's October/November 2012 Issue
Arts

Brad Pitt Shows Multiple Personalities for Interview Magazine's October/November 2012 Issue

For Interview Magazine’s latest issue, Hollywood leading man Brad Pitt was tapped to grace the

Lil B - Illusions Of Grandeur 2 (Mixtape)
Music 

Lil B - Illusions Of Grandeur 2 (Mixtape)

While we here at HYPETRAK admit to falling a bit short when it comes to protecting Lil B and


Oi Polloi 'Pica~Post' Magazine Issue #4
Arts

Oi Polloi 'Pica~Post' Magazine Issue #4

This week international newstands saw the release of Oi Polloi’s Pica~Post magazine Issue #4.

Unis x Common Projects 2012 Fall/Winter Military
Footwear Fashion

Unis x Common Projects 2012 Fall/Winter Military

Unis and Common Projects have come together to create a special colorway for the Original Achilles

Gravis Creative Departures: Belgium
Sports

Gravis Creative Departures: Belgium

Gravis’s annual Creative Departures series saw the crew make its first stop this year in Belgium.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.