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Shot during Action Bronson’s in-store performance at Mishka’s relaunch in Los Angeles, HYPETRAK TV caught up with director of promotion for the brand, Michael Cohn. Universally recognized as a brand that allows artists in the past like Stalley, Das Racist and Mr. MFN eXquire to reach a wider and more eclectic audience, Cohn opens up about the musical arm of Mishka. With roots in punk, hip-hop and hardcore, their keen eye has since transformed into a trained ear for new and emerging talent.