Advancing its synergetic ways, Nike commissioned Urb-Orbis and English creative design agency Brinkworth to redesign the famous London skate park BaySixty6. After spending much of the summer closed for construction, the sprawling park opened last month to hundreds of kids waiting in line to thrash the newly renovated space. Having been opened for 15 years and witnessing some of the best riders in the world, BaySixty6 received a modern makeover with Nike branding, newly designed half-pipes, large skating bowls, a quaint skate shop, and much more. Additional design support and advice was provided by Skatepark Amsterdam.
The ageless craft of body art aids in paving the way for many of its modern day practitioners to expand their creative mind and explore various art forms. Although some may take to tattooing as a means to fund their struggling art career, once
establish their search for a new form of expression continues. Early on Cali-bred creative NORM found solace in the Bay Area streets tagging vacant walls with his signature style and love for urban culture. Aided through the support of the AWR/
MSK crew and a growing network of colleagues from his emerging tattoo vocation, NORM raised through the ranks of notable graffiti artists turning his eye once again to the world of fine art. With a dedicated and passionate work ethic rarely
seen, his trademark street art, precise calligraphy and analytical portrayal of the female form have been praised in galleries around the globe earning him worldwide acclaim. In his latest undertaking, NORM has entered the realm of machine artistry
crafting his own line of intricate, signature tattoo machines. Advancing our introspecting PROCESS series, the multifaceted craftsman allows us to document the evolution behind fabricating one of these renowned tools in his Los Angeles studio and
tattoo shop, Will Rise.