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Designed by longtime friends Daniel Blechman and brothers James and David Ardinast, Berlin’s SOPOPULAR adds a fresh take on contemporary basics for men. Their latest lookbook for Fall/Winter 2012 finds black and white images of a solitary man dressed in a variety of cuts, pieces and textures. From vests to coats to sweaters, SOPOPULAR’s approach to menswear is never to reinvent the wheel – it’s merely to make that same wheel roll in a different way.
Source: COUTE QUE COUTE