LACOSTE LAB 2012 Collection

Many fail to remember the early innovations of famed French apparel label Lacoste. Founded by star tennis player of the ’20s and ’30s Jean René Lacoste, aka “The Crocodile,” also created revolutionary tennis rackets, balls, golf clubs, golf bags and the first-ever tennis ball throwing machine, all to coincide with his famous L1212 polo shirt. Reviving its lost tradition of innovation, the famed label will team off with Parisian retailer colette to release a special collection of ‘dream products’ under the sub-brand name LACOSTE LAB. Bringing the crocodile to playing fields it has yet to visit, this limited edition collection will offer, with the help of key experts in their field, a wide array of sporting goods. Including balls for soccer and rugby, a boomerang, mens and womens skis, a surfboard, a bike and motorcycle helmet, each technologically sound product will feature the brand’s iconic crocodile motif. LACOSTE LAB will be available in-store at colette and webstore starting January 9 through the end of the month.