Holden Outerwear and IMPOSSIBLE proudly present a photography partnership that will represent the backbone of the Holden Outerwear Fall/Winter ’12 collection. The progressive independent lifestyle outerwear brand expresses its keen support of IMPOSSIBLE’s efforts to resurrect analog instant photography with limited edition Holden x IMPOSSIBLE camera kits and T-shirts. The kits include a Holden-customized and refurbished vintage SX-70 Polaroid camera, Holden x Tanner Goods leather camera case, and custom Holden x IMPOSSIBLE co-produced instant film and filter presented in a custom wooden box. Ten well-known photographers have been chosen to use IMPOSSIBLE film to shoot and capture their vision of Holden’s independent lifestyle ideology through instant photography for the traveling multinational exhibition and T-shirt collection coming. These will be available at Holden Outerwear online, selected boutiques worldwide and Holden x IMPOSSIBLE exhibitions next Fall. Additionally, one winner of a corresponding consumer instant photography competition hosted by IMPOSSIBLE will have their work featured in the exhibition.
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