Ben Sherman is set to unveil a new ad campaign for Spring/Summer 2012. Moving from the Fall/Winter 2011 theme of an Englishman in New York, the new campaign, dubbed “Brighton to Tokyo,” is a modernist take on the journey from the seaside English town to the capital and largest metropolitan area of Japan. In conjunction with Dazed & Confused, fashion editor Robbie Spencer and photographer Ben Toms, Ben Sherman selected artists, designers, academics and craftsmen for a Miami shoot in late 2011. The imagery and sun-soaked aesthetic can be seen as part of a six-page spread in the March Fashion Issue of Dazed & Confused, as well as part of an exclusive film available on Dazed Digital.
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