The new face (and body) of Giorgio Armani’s Emporio Armani Underwear and Armani Jeans will be none other than worldwide pop sensation Rihanna. Now wearing a blonde look, Rihanna looks poised for more global domination after winning a Grammy Award and selling over 20 million records this year. The advertising campaign was shot on location in New York and will launch in September 2011 worldwide.
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