Start-up brands come and go, even those with ambition and talent don’t always succeed. Smarts and a bit of luck go a long way, but there’s also much more that molds a successful brand. ROOK is headed by Jonathan Garcia and Joe King. The brand strives off hand-drawn graphics and mixing an eclectic palette of influences into their line. In the video above they speak about ROOK’s beginnings.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.