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On July 28, 2011, MIHARAYASUHIRO collaborated with JOYCE to open a pop-up store in Hong Kong, highlighting the brand’s latest Fall/Winter 2011 menswear, inspired by Oscar Wilde. The 19th century Irish writer and poet is synonymous for his aestheticism and decadent lifestyle, hence MIHARAYASUHIRO was inspired by Wilde’s ironic thought and humorous works, incorporating this into the collection through experimental techniques which encompass different situations between tension and mitigation. The opening also hosted a color customizing footwear program, allowing customers to select between two models and customize the colors and effects of their choosing, with 10 colors and brushed/stressed effects to choose from. This service will be open through August 3, 2011.
New World Tower