Jay-Z discusses 'Watch the Throne' title

Although Watch the Throne has been released just a week ago, The Throne has already made a

Music
90 0 Comments
Save

Jay-Z discusses 'Watch the Throne' title

Although Watch the Throne has been released just a week ago, The Throne has already made a larger impact on the hip-hop culture and beyond than most other rap albums in recent years. Conversing with 99 Jamz’s Lorenzo Thomas a few days ago, Jay-Z gave an explanation on the album’s title and highlighting hip-hop’s influence on society through his music.

“It’s just protecting the music and the culture. It’s people that’s in the forefront of the music. Watch the Throne, you protect it. You just watch how popular music shift, and just how Hip Hop basically replaced rock and roll as the youth music. The same thing can happen to Hip Hop. It can be replaced by other forms of music. So we making sure that we put the effort into making the best product so we can contend with all this other music, with all the dance music that’s dominating the charts right now and indie Music that’s dominating the festivals.”

He further stated that the album has not been influenced by any current popular trends whatsoever.

“No super over-the-top, big singing chorus or anything. That’s how we launched our album. And it’s good that it’s been embraced the way it has. That means everyone’s ready for that. The return of the boom-bap.”

You can listen to the entire interview here.

Source: HipHop DX

Read Full Article

What to Read Next

JAY-Z's Times Square Casino Bid Disapproved
Entertainment

JAY-Z's Times Square Casino Bid Disapproved

Reportedly a $5.4 billion USD proposal involving SL Green Realty and Caesars Entertainment.

Nicki Minaj Cancels New Album, Tells Jay-Z "Hope You're Happy"
Music

Nicki Minaj Cancels New Album, Tells Jay-Z "Hope You're Happy"

The rapper previously announced that her next album would drop next March.

Memphis Bleek Claims JAY-Z Is Working on New Music
Music

Memphis Bleek Claims JAY-Z Is Working on New Music

“Save me a verse,” he told Hov.


JAY-Z’s MarcyPen Capital Partners and Hanwha Asset Management Launch $500M USD Fund for K-Culture Global Expansion
Music

JAY-Z’s MarcyPen Capital Partners and Hanwha Asset Management Launch $500M USD Fund for K-Culture Global Expansion

The new venture, MarcyPen Asia, is set to invest in high-growth Korean and Asian consumer and culture companies, leveraging the global surge in K-pop, beauty and lifestyle.

SWAGGER 2011 Fall/Winter Tribal T-Shirt
Fashion

SWAGGER 2011 Fall/Winter Tribal T-Shirt

New from Japanese label SWAGGER comes this interesting tribal-patterned tee for the upcoming 2011

Project 999 Presents ''X+X'' Event Recap
Fashion

Project 999 Presents ''X+X'' Event Recap

PROJECT 999’s new artist collaboration “X+X” is a limited edition series of four T-shirts created

Danny Brown - XXX (Full Album Stream)
Music

Danny Brown - XXX (Full Album Stream)

Fool’s Gold Records releases XXX, the first full-length release from Detroit MC Danny Brown since

adidas Originals B-Sides Launch Recap
Fashion

adidas Originals B-Sides Launch Recap

New from Berlin-based shop No74 comes images from their highly-anticipated adidas Originals B-Sides

A Bathing Ape Harris Tweed BAPECHECK APE STA HI
Footwear Fashion

A Bathing Ape Harris Tweed BAPECHECK APE STA HI

A Bathing Ape announces the release of its new BAPECHECK APE STA HI, crafted with the world famous

Art of Sumo by Tomoki Momozono
Art

Art of Sumo by Tomoki Momozono

Japanese photographer Tomoki Momozono, otherwise known as MOMO, began his career as a sports


Little Dragon - Gypsy Woman (La Da Dee) (Crystal Waters Cover)
Music

Little Dragon - Gypsy Woman (La Da Dee) (Crystal Waters Cover)

On the heels of the critical acclaim of their current long-player Ritual Union and Yukimi

Nike Convention High JP
Footwear Fashion

Nike Convention High JP

New from Nike comes a set of Convention Highs exclusive to the Japanese market. As a cross between

Jacket Required: HUMAN MADE 2012 Spring/Summer Collection Preview

Jacket Required: HUMAN MADE 2012 Spring/Summer Collection Preview

Latest from the successful, laid back yet buttoned-up Jacket Required tradeshow in London comes an

SWAGGER x Porter 2011 Fall/Winter Accessories
Fashion

SWAGGER x Porter 2011 Fall/Winter Accessories

New from Japanese brand SWAGGER comes an enticing pair of messenger bags and set of small wallets

Uniqlo +J 2011 Fall/Winter Final Collection
Fashion

Uniqlo +J 2011 Fall/Winter Final Collection

Jil Sander’s run at Uniqlo has been truly epic. As one of the first high-fashion designers to

J. Cole - Work Out
Music

J. Cole - Work Out

J. Cole continues the promotional campaign for his highly anticipated debut album Cole World:

More ▾