Cherchbi 2011 Fall/Winter Collection

Sustainability and respect for the environment were key components to the foundation of British bag accessories brand Cherchbi. Headed by Adam Atkinson, the brand saw a valuable use for wool materials otherwise destined to be tossed to the wayside. The brand’s material centerpiece comes from Herdwyck No.10 wool – a byproduct of sheep that is prized more so for its protein provision than fabric potential. From start till now, it has taken Atkinson four years to develop the brand and the subsequent Herdwick woolen tweed that finds itself into the range. A release for fall/winter marks the brand’s initial entrance. A full and comprehensive story into the brand can be seen over at Style Salvage.