Fujifilm X100 Commercial

Having been a hot topic amongst photographers since its release, the once difficult to acquire Fujifilm X100 has quickly become a fan favorite for more than just its retro aesthetics. The high-performing fixed focal length camera is the further subject of this stunning ad which features some inspirations (albeit quite literal) from several respected Japanese photographers including Daido Moriyama and Nobuyoshi Araki.

Source: The Material Review