The New Phenomenon: Marc Jacobs / KWAY Jacket

To help promote one of this season’s collaborations, Marc Jacobs creates the following video

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To help promote one of this season’s collaborations, Marc Jacobs creates the following video highlighting its jacket with KWAY. Taking a bit of an unorthodox route to showcasing the project, an athletic extraterrestrial figure clad in Lycra makes himself seen throughout the city of New York. Look for the jacket at Marc Jacobs stores globally.

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