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On July 24, 2010, The Life in a Day project began on the momentum of thousands of uploaded videos via YouTube. Subsequently made into a 90-minute documentary, the video offers insights from a global audience who each share their intimate emotions. The video offers something that hopes to capture the scope of a living out 24 hours on Earth. The movie was produced by Ridley Scott and Oscar-winning director, Kevin MacDonald. A release is set for July 24, 2011.