Primitive 2011 Spring "Beyond the BLVD" Video

When was the last time you sat through an entire movie and read all the credits? You know those funny little names with weird job titles responsible for the pure cinematic masterpiece, or hour and forty-five minute crapfest you just witnessed. When you think about it, life is a lot like those movie credits. This spring Primitive decided to focus on some of their credits. That is, a few of the people that comprise the ongoing production known as Primitive. These folks not only support the brand by physically wearing the product but also by inspiring & motivating others with their passion for what they do. Without them the brand would not exist, and without the credits in your life neither would you. Enjoy!