As a brand, Nike’s representation has gone far beyond its primary role as a sportswear brand. As a cultural driver as well as being an iconic brand, we’ve seen many instances where people have gone on to reappropriate Nike in an artistic form. Case in point is the work of Gabriel Dishaw of Indianapolis, Indiana who recreates the Air Max 2011 in an archaic technological style which embodies old computer parts and even a 747 airplane oxygen mask. The 90-hour project also includes some considered design elements including a a Nike+ USB port.
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