Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • Nike
  • collaborations
  • Collaboration
  • Trailers
  • Deion Sanders
  • Nike Air DT Proto '92
  • Well Off Forever
Drops Shop

adidas is all in: “DJ Mehdi, Busy P and A-Trak” Video

This promotional video for the adidas “all in” campaign features a group of international music

Fashion
189 0   Comments
Prefer Hypebeast on Google
Save

This promotional video for the adidas “all in” campaign features a group of international music DJs who hail all the way from New York to Paris. Starring Busy P, A-Trak and DJ Mehdi, watch as each of the guys speaks about their inspiration and what it is that drives the passion behind their beats.

Read Full Article

What to Read Next

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week
Featuring Supreme x Timberland, Palace’s latest seasonal drop, Patta x Carhartt WIP and more.
By /
2.4K    0   Comments
Save
Willy Chavarria Is Behind the adidas Originals adiSignature Collection
Fashion

Willy Chavarria Is Behind the adidas Originals adiSignature Collection
Offering a range of classic adidas sweat styles in a vibrant ’80s-inspired palette and updated proportions.
By /
4.2K    0   Comments
Save
Saint Laurent Presents a Golden SS27 & NikeSKIMS Opens Shanghai Pop-up in This Week's Top Fashion News
Fashion

Saint Laurent Presents a Golden SS27 & NikeSKIMS Opens Shanghai Pop-up in This Week's Top Fashion News
Stay up to date on the industry’s latest trends.
By /
819    0   Comments
Save
YOKE Channels Jean Arp for FW26 at BELOWGROUND Pop-up
Fashion

YOKE Channels Jean Arp for FW26 at BELOWGROUND Pop-up
Hypebeast speaks with designer Norio Terada on his garments’ organic curves, wired tailoring, and handcrafted ceramics for YOKE’s debut international showcase.
By /
389    0   Comments
Save
mastermind JAPAN x Drestrip Mesh Cap
Fashion

mastermind JAPAN x Drestrip Mesh Cap
For this all-Japanese collaboration, mastermind JAPAN teamed up with Destrip to design a mesh
By /
951    0   Comments
Save
rehacer Deer Daypack
Fashion

rehacer Deer Daypack
For Spring/Summer 2011, Japanese brand rehacer has released this versatile daypack. Made from
By /
297    0   Comments
Save
Levi's 2011 Fall Preview Event Recap

Levi's 2011 Fall Preview Event Recap
Levi’s recently hosted an event to preview its upcoming collections for Fall/Winter 2011.
By /
284    0   Comments
Save
Starbucks b-side by Hiroshi Fujiwara
Design

Starbucks b-side by Hiroshi Fujiwara
Starbucks has just opened up a new concept store in Tokyo’s upscale Omotesando fashion
By /
4.0K    0   Comments
Save
nonnative Dweller Trainer C/P Gingham Check GORE-TEX
Footwear Fashion

nonnative Dweller Trainer C/P Gingham Check GORE-TEX
The nonnative Dweller Trainer is a continuation of the Japanese brand’s penchant for
By /
347    0   Comments
Save
PUMA Running: Where Future Champions Are Born in Jamaica featuring Usain Bolt
Fashion

PUMA Running: Where Future Champions Are Born in Jamaica featuring Usain Bolt
There’s no discrediting the fact that the Caribbean and namely Jamaica has produced some
By /
441    0   Comments
Save
Casio G-Shock GRX-5600B-2JF
Watches

Casio G-Shock GRX-5600B-2JF

Casio G-Shock’s GRX-5600 line takes on a design stance that merges two of the brand’s most
By /
822    0   Comments
Save
Ryan McGinley "Somewhere Place" Exhibition @ Galerie Gabriel Rolt
Art

Ryan McGinley "Somewhere Place" Exhibition @ Galerie Gabriel Rolt
American photographer Ryan McGinley, known for his provocative style will present a new body of
By /
588    0   Comments
Save
JUNYA WATANABE eYe COMME des GARCONS x New Balance M1700
Footwear Fashion

JUNYA WATANABE eYe COMME des GARCONS x New Balance M1700
Once again Junya Watanabe collaborates with New Balance for his JUNYA WATANABE eYe COMME des
By /
1.7K    0   Comments
Save
Timberland Split Leather 4x4
Footwear Fashion

Timberland Split Leather 4x4
A model that was most notably featured via a collaboration involving colette, the beefy
By /
416    0   Comments
Save
Ben Eine x White Walls "GREATEST" Video
Art

Ben Eine x White Walls "GREATEST" Video
British graffiti writer and typographer Ben Eine opened up a new show at San Francisco’s White
By /
227    0   Comments
Save
foot the coacher x Porter Backpack
Fashion

foot the coacher x Porter Backpack
Known predominately for their shoe offerings, foot the coacher link up with Porter to create a
By /
696    0   Comments
Save
More ▾