adidas Originals H3LIUM ZXZ Design Interview with Brian Foresta

Continuing to the push the boundaries and perceptions of urban utilitarian footwear, Design Director for adidas Originals North America Brian Foresta discusses the inspiration and process behind the brand’s latest H3LIUM ZXZ Runner. Developed with a futuristic fusion of style and architecture, the shoe’s upper combines an amalgam of geometric shapes, mesh paneling and lightweight material. Acutely fine tuned in the areas of both style and technology, the introduction of the H3LIUM ZXZ positions it as the lightest sneaker within the already impressive adidas Originals product line.