Coldplay – Paradise

After their collaboration with Rihanna has touched the digital sphere, Coldplay unveil the video to their new single “Paradise.” The rather bizarre clip was directed by Mat Whitecross and documents the escape of an elephant, played by frontman Chris Martin, from a South African zoo in order to join his fellow elephants tribe, played by the remaining members of Coldplay, for a jam session in the middle of a desert. Coldplay’s new LP, Mylo Xyolto, is out October 24 via Capitol Records. Five days prior to its release, iTunes will stream one album track each day.