British Remains releases a new T-shirt collection loosely based on the concept of hatred. The “I HATE” collection dives into a bigger theme of distinction born from various British subcultures. It’s about division of “them” and “us,” recognizing the actions, attitude, and attire of opposing sides and making a declaration of passion. Reminding us of the ’80s and ’90s – where British fashion culture thrived on anti-establishment as the mods and grunge came around. The collection features T-shirts, tote bags and stickers, aiming to celebrate the sneering spirit that is typical of those youth groups. It’s not about expressing negativity, but rather a commemoration of the effort that went into distancing yourself from others. Retailing for about $65 USD, they can be purchased at select stockists worldwide.
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