For years, Eminem and Shady Records have dug deep into the Nike archives to rework and re-imagine iconic footwear models, including the Air Max 1, Air Max 97, Air Max 360, Air Jordan II and the famous Encore Air Jordan IV, amongst others. The president of Shady Records, Paul Rosenberg, narrated this video above as he guides us through the sneaker collections shown at Brisk Bodega. Apart from collaborating with Nike, Eminem and his record label has also teamed up with Converse on the classic Chuck Taylor and Vans on the iconic slip-on. Enjoy!
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.