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With the recent release of the Rolex Explorer 1, Bamford Watch Department now has the Rolex Explorer 2 available for full personalization. The company is known for their crafting of one-off timepieces from luxurious watch models, in a similar vein to NIKEiD, albeit for high-end watches. The Rolex Explorer 2 model is able to be customized by color in the following areas: luminescent indices, date, date wheel, dial, second hand, logo, 24 hour hand, and the dial text. Customers also have the option of adding custom text to the dial and back engraving. The Rolex Explorer 2 is now available for customization at the Bamford Watch Department website.