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Any brand with a solid foundation will inevitably find a way to enter the lifestyle consciousness of its consumers. In hopes of selling the full lifestyle package beyond fashion, Armani has recently entered into a partnership with Aqua Restaurant Group to launch ARMANI/AQUA. The restaurant will represent an amalgamation of Italian and Japanese cuisine. By Hong Kong standards, the restaurant comes in at a massive 6000 square feet and is a visual experience of Chinese interior design with Armani sensibilities and of course fusion cuisine.
Chater House, 8 Connaught Road