Student Hip Hop Organization: A Conversation with jeffstaple

In February of 2005, an assembly of die-hard sneaker aficionados camped for days outside Staple Design in freezing temperatures on New York’s Lower East Side, for undoubtedly one of the most memorable sneaker releases of all time. Riots, stick up kids, back door escorts and police were all present on the scene… Reason? The release of the extremely rare and much-anticipated Nike SB Pigeon Dunks. The man behind it all is arguably one of the most influential figures in the streetwear industry, and if you haven’t heard the name of jeffstaple here is a four part video interview put together by the Student Hip Hop Organization by the Virginia Commonwealth University’s Brandcenter. The interview spans everything from his upbringing in a small town, his influences and personal discourse on the state of the culture itself.