NIKEiD for England Rugby "NEW BLOOD" Air Max 1 Hyperfuse

To mark the start of the 2011 Rugby World Cup, NIKEiD launches this exclusive England Rugby “NEW BLOOD” Air Max 1 Hyperfuse. Inspired by England Rugby’s black kit that was unveiled back in August, this limited shoe features the new Hyperfuse technology in minimal black colorway, and comes with red “New” and Blood” texts emblazoned on the tongue of each shoe. Moreover, an exclusive and not-for-sale “England Squad Pack” which includes a pair of the “NEW BLOOD” Air Max 1 Hyperfuse and a set of customized Nike x Beats by Dr. Dre headphones will be given to every member of the squad. Arriving in limited numbers, the England Rugby ‘NEW BLOOD” Air Max 1 Hyperfuse will be available at Nike’s 1948 store in East London this weekend for £125 GBP (approximately $198 USD).

Photography: Niran Vinod/HYPEBEAST