Pharrell Williams x Yi Zhou "The Greatness" Preview

Paris and Shanghai-based Chinese creative Yi Zhou and Pharrell Williams reconvene for an upcoming project which follows-up on their 2009 video, The Ear. Titled “The Greatness”, the follow-up utilizes complex 3D modeling software to re-create the face of Pharrell Williams onto a vase inspired by surrealist masks and Greek-style urns. The films premise follows the progression and eventual degradation of the vase to represent death. Music for the short film was created by Oscar-winning composer, Ennio Morricone who lends a special sound of mystery. The film, “The Greatness” will be unveiled at Yi Zhou’s upcoming exhibition titled “I AM YOUR SIMULACRUM” which is a retrospective show dating back to 2006. It will take place at 20 Hoxton Square Projects from September 2nd through September 11th.

Yi Zhou “I AM YOUR SIMULACRUM” Exhbition
September 2nd – September 11th
20 Hoxton Square Projects
20 Hoxton Square
London
N1 6NT
U.K.

Source: Mandi