The Hundreds New York Preview

With their new retail store set to open this Friday, September 3rd, The Hundreds give us a preview of what’s in-store as far as the design layout is concerned. Having seen the amount of thought and work put into the brand’s San Francisco location, this latest retail venture definitely provokes some sense of curiosity. Bobby breaks down the inspiration behind the design below. Stay tuned for a better look towards the end of this week.

The Hundreds LA was designed as a modern street boutique, built for now, memorializing now. You see it in it’s sleek cabinetry and minimalism, plus the contemporary lines. When it came time for The Hundreds SF, it was all about taking that notion of time and exploding it. So when you enter the bomb-proof sliding door, you’re confused as to which era the design is derived from. Are you swimming in the ancient catacombs? Or is it a 1970s-inspired interpretation of the super-future? Past or present, both or neither?

Again, it’s this idea of timelessness. As we’ve always regarded, The Hundreds is a timeless brand, so the stores carry on the spirit of not being easily pigeonholed into one specific period.

The Hundreds New York is no exception. Once more playing off of time, THNY has been designed around the idea of being a modern boutique, but perceived half-a-century into the future. So although the store’s feel is familiar and recognizable as present-day, the ceiling has atrophied, the paint faded, the facade corroding. It’s an homage to New York’s long-winded history, and the character and magic that the City holds. There’s a story within these flooded streets and stained brick fortresses, and there’s mystery here within THNY as well.