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Gant Rugger releases it’s viral Fall/Winter 2010 Lookbook set in the snowy outdoors. The clothes tell the story of the collection from start to finish, starting with bracing the elements in a two tone baseball jacket. Using a netural color palette, key trends in menswear are highlighted in the video including the striped sweater, hooded toggle coat and the denim shirt. Gant has ensured that you know what to wear and where you should be wearing it this Fall and Winter season.