Dee & Ricky x Casio G-SHOCK GA110DR-1A Watch

Dee & Ricky, the New York based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family, the GA110DR-1A. This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide. Available in July 2010, the GA100DR-1A will retail for $130 at select retailers.

The GA110DR-1A uses rudimentary building blocks as a starting point, the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego®-based designs, all the details pop against the black backdrop. A never seen G-Shock technique combines contrasting LCDs, gear-shaped hands and other parts to create a distinct multidimensional effect exclusive to the GA110DR-1A. To further customize the timepiece, the Dee & Ricky logo appears on the band and the engraved backcase features the Dee & Ricky caricature.

“Better watch us like this Dee & Ricky G-Shock,” said Dee and Ricky Jackson.

“G-Shock is pleased to collaborate with the fashion brand, Dee & Ricky,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “As the first brand to customize the new G-Shock GA110 model, Dee & Ricky create a fusion of cutting edge G-Shock technology and fashion-forward style that will surely make this watch a collectors’ item.”

Remaining rooted in G-Shock technology, the Dee & Ricky X G-Shock is JIS Class Level I magnetic resistant to protect against the effects of magnetic fields often found in airport metal detectors. Additional GA110 features include shock resistance, 200M water resistance, Auto LED Light with Afterglow, 48 City World Time, 1/1000th Stopwatch with speed indicator, and 4 Daily Alarms and 1 Snooze Alarm, Auto Calendar and Hourly Time Signal.