Dana Lee 2010 Autumn/Winter Collection Lookbook

New York based menswear label Dana Lee have just launched their lookbook which details the

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New York based menswear label Dana Lee have just launched their lookbook which details the brand’s Autumn/Winter collection for the close of this year. Photographed by Jody Rogac, the models are shot and the results have been manipulated to emulate classic portrait paintings. The collection itself comprises a decent amount of variations of knitted and tailored pieces, coloring timeless forms with a muted palette.

“Our objective for this collection was to provide value and longevity for the conscientious shopper, and also offer some designer soul and fashion appeal: clothing that feels poignant for the moment, but can also be worn for seasons. I’m not hung up on imposing head-to-toe looks. Most discerning men end up wearing what works for them- this is a great skill. The AW10 collection offers different scenarios for different types: there are some black ensembles, some earthy/olive/ecru ensembles, and also some statement-making pop colors: Pumpkin and Peacock.” – Dana Lee

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