Android Homme 2010 Spring Campaign

To celebrate the launch of five new styles and its line of accessories for its 2010 Spring collection, footwear label Android Homme reveals a video as well as a lookbook to complement the new lineup. Both mediums follow an interesting concept and a fresh take to the age-old formats. Look out for more images and info soon.

“Shapes and symbols have been a method of communicating and comprehending the unknown since the beginning of time. Android Homme brings you a brand video that utilizes some basic symbols and shapes to outline the process of reprogramming. This piece, directed by Javier Laval, is intended to stimulate and trigger memories from our ancient past to our near and distant future.”