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In hopes of re-invigorating and re-defining the notion of “manliness” in 2010, American label Dockers has created a short video titled “An Emasculating Truth”. The satirical film begins with the statistic that serum testosterone has declined for 1% over the past 20 years. A film crew follows Oscar Boyson as he goes across America exploring and uncovering what it means exactly to be manly in a growing and changing world.